April 7th, 2010
Digital Marketing is changing the playing field for marketers, and academia is struggling to keep up with the pace of the industry. Should the sandwich year be compulsorily or should the student loan be given for twelve months a year, so that the student could afford to work for free in the summer? A solution could be to subsidies the salary for graduates, and give them a bit more of a breathing space when they are entering the job market. I think the two last options would be a much better then the sandwich year, because it makes the student become more independent and establish in an earlier age. (more…)
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March 31st, 2010

CEO Simon Whitehall with substantial financial backing launched myebooks.com on the 30th of January last year. The site has a great potential for freelance artists in many directions of art. The interface of the site is well designed, and the product that you can create is a blend of a regular flash document and a video multimedia portal.
The service is free and can be a great way of promoting your work, and could also be used as a promotional tool from a marketing perspective, one of the most profound examples of this is the Biffy Clyro ebook, which has 12,000 views. Their ebook is built as a cataloged of their social media accounts, music videos, a short bio and a range of pictures of the band, so its basically a complex myspace with a slick layout. (more…)
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